COURSE DURATION
Master SEO, Social Media Marketing, Google Ads, Email Marketing, and more in just 3 months!
STUDY MODE
Beginner to Advanced Learn SEO, Social Media, Google Ads, Email Marketing & more through live interactive sessions with experts.
CERTIFICATION
Get Certified in Digital Marketing & Boost Your Career! showcase your skills.
HANDS ON PROJECTS
Gain real-world experience with hands-on projects that take your digital marketing skills to the next level!
Diploma in Digital Marketing
📌 Module 1: DIGITAL MARKETING FOUNDATIONS
- Orientation Session
- Introduction to Digital Marketing
- Domain & Hosting Basics
- SSL Installation
- WordPress Installation
- WordPress Theme Editing & Customization
- WordPress Website Creation
- HTML Website Creation with Mobirise
- Website Backup & Migration
- Introduction to Google Analytics & Search Console
🌐 Module 2: MASTERING SEO BASICS
- Introduction to SEO
- Black Hat vs White Hat SEO
- Types of SEO
- Working of Search Engines
- Keyword Research Fundamentals
- Site Analysis & SEO Audit
- Creating HTML Sitemaps & Custom 404 Pages
- Competitor Analysis
- On-Page SEO Fundamentals
- Meta Titles & Descriptions
- Image, Video & Content Optimization
- Anchor Text Optimization
🔎 Module 3: CONTENT CREATION AND STRATEGY
- Basics of Content Marketing
- SEO Copywriting Techniques
- Creating Engaging Blog Content
- Video & Image Optimization for SEO
- Content Repurposing Strategies
- Social Media Content for SEO
- Structuring Web Pages for SEO
- Measuring Content Performance
💰 Module 4: ADVANCED SEO TECHNIQUES AND TOOLS
- Technical SEO Deep Dive
- Robots.txt & XML Sitemap Optimization
- Google Algorithm Updates Overview
- Off-Page SEO & Link Building
- Social Bookmarking & Directory Submission
- Article & Forum Posting
- Local SEO & Google My Business
- Business Listings & Map Optimization
- Google Tag Manager & Tracking Setup
- SEO Tool Integrations (Ahrefs, SEMrush, Moz)
- Advanced Competitor Analysis
📱 Module 5: SEARCH ENGINE MARKETING (SEM)
- Introduction to SEM
- Google Ads Account Setup
- Search Ads & Display Ads
- Video Ads & Shopping Ads
- Universal App Campaigns (UAC)
- Conversion Tracking & Optimization
- Ad Extensions & Dynamic Ads
- Campaign Performance Analysis
📊 Module 6: SOCIAL MEDIA MARKETING & PORTFOLIO DEVELOPMENT
- Introduction to Social Media Marketing
- Introduction to Facebook Marketing
- Instagram Professional Account Creation
and Overview - Introduction to Meta Business Suite
- Creating Posts and Post Scheduling with
Facebook / Meta Creator Studio - Creating Meta Facebook Ad Account
- Meta / Facebook Ad Account Overview
- Creating an Ad on Meta Ads Manager
- Portfolio Creation